THE SOLUTION

Working with the creative designer, Craftech came up with the structural design for a case stacker unit, header card and large floor display as well as supplying print for complementary POS items such as floor graphics, vinyl decals and shelf strips.

A range of materials were selected to manage the clients expectation of appearance and budget. Materials used included B flute and Display-Tech Foam board, while Craftech printed the job using both screen and digital equipment to ensure the best results were achieved.

To create sparkle to the campaign a lighting system was added to the large floor displays. When combined with the UV varnish on the bottle cut out, this added a “WOW!” factor that aided Absolut BDM’s in securing valuable floor space in off-premise liquor outlets.

CLIENT FEEDBACK

“Just wanted to let you know that we have squeezed you hard the past couple of weeks and really appreciate it. The guys are really impressed how quickly you get things done and never complain.”