Colour

RGB

The three standard colours used for screen only. Red, Green and Blue represent the colours that are displayed on a computer screen, your phone, TV etc which can be combined in any combination to output any colour in the visible spectrum. Printing RGB colours leaves them dull and flat, despite how they look on screen.


CMYK

The four basic colours used for printing that make up a standard set of inks. Cyan, Magenta, Yellow and Key (Black). Each colour is a separate layer in traditional offset printing, which means the colour builds creating the final image.


Pantone

Also known as spot or solid colours, refers to the international industry standard of printed colours. Typically, CMYK print is made up of tiny dots with each layer of colour. The Pantone Matching System is mixed according to its own unique ink mixing formula developed by Pantone, meaning across each printer, your printed colours will be an exact match, unlike with CMYK values.


Registration Black

A colour used by combining all CMYK inks – C 100 M 100 Y 100 K 100. This colour is typically only used for printers' marks and should not be used in any artwork.


Rich Black

Is a colour that is blacker than black. Instead of using 100% Black in a design, a mix of ink values is typically used, producing a richer black. Typical CMYK values are C 50 M 50 Y 50 K 100 or C 60 M 40 Y 40 K 100. There are other variations that achieve specific results such as warm and cool blacks.


4CP

4 colour process printing is the technique of using CMYK (cyan, magenta, yellow and black) to simulate full colour images. It is also called colour process printing, full colour printing or process printing.


Paper

GSM

An acronym for Grams per Square Metre, refers to the substance weight of paper, which is irrespective of sheet size. As a guide, standard print/photocopy paper is around 80gsm. You can always ask your printer for some samples to understand stock weights.


Coated

Refers to the coating of clay and other substances on paper that improves reflectivity and ink holdout. This paper type is often glossy or shiny. When printed, the ink is brighter.


Uncoated

Opposite to coated paper, uncoated has not been coated with clay or other substances. Quite often when printed, the ink seeps into the paper, producing a flatter colour. Uncoated paper stocks are often seen as a higher end material due its tactility.


Print

Bleed

When the printed artwork extends to the edge of a sheet or page after trimming


Full Bleed

To set up your artwork with full bleed is to extend art/colour/image at least 3mm beyond cut line


Crop Marks

Small lines near the edges of artwork indicating the cut line. Also called cut marks.


DPI

Dots per square inch, is a measure of resolution for images. Standard printing DPI is 300. Standard screen/web is 72. DPI is the number of dots of ink the printer prints per line per inch, therefore the higher the DPI, the greater detail and sharpness.


Wide Format

Refers to the physical sheet size that a printer can handle after small format. Our flatbed printers can print sheets up to 1220x2440.


Small Format

Refers to the physical sheet size that a printer can handle, which is typically oversized A3.


Digital Printing

Refers to the printing process that transfers images directly onto a substrate. The ink or toner is directly deposited onto material, as opposed to more traditional offset processes. Digital printing also allows variable data printing.


Offset Printing

Refers to the printing process that transfers of offsets an inked image from a plate to a rubber blanket, then to paper. Offset is a traditional means of printing and is often more costly for smaller print runs.


UV Print

Is a commercial printing process that uses ultraviolet light curing technology. Inks are specially formulated to dry quickly when exposed to UV light, meaning text and images are in sharper detail. The ink is dry as soon as it comes off the printer not wasting any time before folding, binding, gluing etc. It is also less prone to scratches, scuffs or ink transfers and resists fading.


Trim Size

The size of the printed material once finished eg, the finished trim size is 210x297 (A4).


Die Cutting

The process of cutting products or material to a custom shape using a die. This is not something we do here at Craftech, we use profile cutting instead.


Profile Cutting

A knife or machine cutter with an edge shaped to cut a definite form.


Pre Press

The stage of printing after approved final artwork that preps the files for printing. This is where your file is reviewed, checking it is suitable for print ie, correct colour space, correct size, correct art etc


Artwork

Vector

A vector is a digital geometric graphic that is made up of points, lines, curves and polygons to create an image. These are typically done in programs like Illustrator. You can scale this type of artwork and it simply redraws it larger, maintaining the highest quality. Logos and text are vector files.


Raster

A raster is a pixel based image such as photographs. When raster files are scaled up, each pixel will be visible, which is referred to as pixelation making the image appear fuzzy or is poor quality. Photoshop works in a raster format, therefore are not ideal when designing a logo or text. Majority of graphics and images found on the web are raster images.


EPS

An Encapsulated Post Script is a digital file format for vector based graphics and images from Illustrator. Logos are often supplied as an EPS file.


PDF

A Portable Document Format is a digital file format representing electronic artwork including text, images and graphics. This is a standard file format across the print industry. We require all our artwork to be sent via a PDF. This file format maintains its integrity across all applications and computers.


JPG

A digital file format for a lossy graphics file. Commonly used for compressed images. Does not support transparency.


PNG

A raster graphics file format that supports lossless data compressions. Supports transparency.


Template

A predetermined artwork guide that includes standard print ready instructions and/or specifications to ensure correct file set up. You can view our templates here.